One of the many challenges in skin care today is making sense of all the confusing information that advertising and marketing companies pass on to the consumer.  How does a person choose the skin care that is right for them?

 We have seen the ads in social and print media, with a celebrity or model promoting a certain skin care product.  It is difficult to be sure if the outcome was achieved with the skin care product or with additional enhancements such as injections or surgery. 

 

Medical doctors from every discipline offer skin care products for sale in their office.  Multi marketing/home parties offering skin care are more focused on sales than effectiveness. There are  natural/organic products that sound promising, but may not be enough for troubled skin such as acne or wrinkles. It seems that there are so many choices. How does a person decide?

The benefits of an ongoing relationship with an esthetician will ensure that the client has an individual, focused assessment of the skin. This gives the client the advantage of optimal recommendations for skin care. Skin goes through changes with age, hormones, stress, and weather.  A skin care regimen needs to be altered to accommodate these changes.  There is no ‘one size fits all’ in skin care, and PSC offers a selection of products to meet the ever-fluctuating needs of the skin.

As a licensed esthetician, one who has provided consultations and skin care treatments for more than 25 years, my passion has always been to develop a personalized product line that meets the needs for daily skin care.  While the skin care industry continues to evolve at a rapid pace, I commit to new and advanced skin care “lotions and potions” that will keep up with the savvy consumers of today.

 

 

Lorena Coello